How to Connect TikTok Events API with Server-Side Google Tag Manager

This guide explains how to connect TikTok Events API using Server-Side Google Tag Manager.

Requirements

• TikTok Ads account
• TikTok Pixel
• Server GTM container

Step 1 — Create TikTok Pixel

1. Open TikTok Ads Manager
2. Go to Events Manager
3. Create a Pixel

Step 2 — Generate Access Token

1. Select Events API
2. Create Access Token

Step 3 — Install TikTok Template

1. Open Server GTM
2. Go to Templates
3. Search TikTok Events API
4. Install the template

Step 4 — Create Tag

• Pixel ID
• Access Token

Step 5 — Map Events

• page_view
• purchase
• add_to_cart

Step 6 — Publish

Click Submit → Publish.